1. Further enhancement of the purchasers and consumers’ faith in the enterprises and their confidence in the procurement and consumption of the products manufacture or distributed by such enterprises;

2. Information distribution channels and platforms of CTA facilitate more favorable popularization of the enterprises and their products;

3. Impacts generated by counterfeit and poor quality products on the enterprises’ products can be curbed so as to facilitate the enterprises and their products to show their eminence among the mass competitors;

4. Reduces marketing cost and promotes product sales;

5. Supports of good faith is provided in the enterprises' e-commerce to increase the number of e-commerce orders;

6. The enterprises are provided with more business opportunities through CTA recommendation;

7. Verified enterprises may set up an excellent social image taking advantage of authority and reputation of CTA;